SLS Blog

Another Creative Way to Atomize Video
by Street Level Studio|13 March 2020|SLS Blog
“Atomizing”—the breaking apart, remixing, and reusing of marketing content—is a smart strategy for maximizing its ROI. And it’s an especially effective strategy for videos, which can be time-consuming and costly to produce. We worked with Canon Solutions America on a...
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Doing It for Ourselves
by Street Level Studio|06 March 2020|SLS Blog
Years ago, our content strategist had the extraordinary luck to meet Jean, one of the women who bravely carried the banner in a Philadelphia women’s suffrage parade during the early 1910s. We take a look at their visit in the...
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Timing Isn’t Everything
by Street Level Studio|22 February 2020|SLS Blog
We may be breaking some “best time to post” rules by posting on a Saturday, but we believe timing isn’t everything. Check out three of our reasons for rebelling against the rules of engagement.
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Diversity Begins Behind the Camera
by Street Level Studio|11 February 2020|SLS Blog
After the controversy surrounding the lack of diversity among this year’s Academy Award nominees, Black History Month seemed like a good time to take a closer look at African Americans in cinematic arts. And as designers of all kinds of...
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Direct Mail’s Superpowers
by Street Level Studio|07 February 2020|SLS Blog
Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out...
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Tanya Goes to KBIS
by Street Level Studio|31 January 2020|SLS Blog
We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the...
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Only Light Can Drive Out Darkness
by Street Level Studio|20 January 2020|SLS Blog
On MLK Day, we’re resharing one of our most-viewed social media posts from 2019. It struck a nerve last January and still strikes one today.
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Like Kids in a Candy Shop
by Street Level Studio|08 January 2020|SLS Blog
Nothing gets our creative juices flowing like a design assignment with the “fun” already built in. When Canon Solutions America asked us to create colorful, “real-life” props and décor for a series of themed room settings in their booth at...
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Marketing Resolutions You CAN Keep
by Street Level Studio|03 January 2020|SLS Blog
Are you ready for what’s to come in 2020? Just like all the personal trainers, self-help gurus, and celebrity influencers who are eager to trim, tone, and transform you for 2020, there’s no dearth of “experts” out there ready to...
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How to Make Design More Than Just a Decoration
by Street Level Studio|05 December 2019|SLS Blog
A picture is worth a thousand words—but sometimes having a few actual words helps that picture say more. Our design and content experts discuss graphics, copy, and the delicate balance between grammatically correct yet attention-grabbing copy and stimulating design.
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