SLS Blog

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If the Shoe Fits: Empathy as the X-Factor in UX
by Street Level Studio|22 September 2020|SLS Blog
If the Shoe Fits: Empathy as the X-Factor in UX We stumbled upon an interesting observation the other day. Cultures from nearly every corner of the globe include common sayings inspired by feet and footwear. Without a great deal of...
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Adventures in Wallpaper
by Street Level Studio|21 August 2020|SLS Blog
Adventures in Wallpaper Editor’s note: Suzanne Shumaker, along with her husband and fellow architect Garry, launched Shumaker Design + Build Associates in Evanston, Illinois, in 2009. Since then, they have been leaving their distinctive imprint on elegant residences and impressive...
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The 3 Phases of E-Commerce
by Street Level Studio|11 August 2020|SLS Blog
The coronavirus crisis’ impact has been especially acute for companies still relying on traditional sales strategies. Our new e-book looks at how transitioning to e-commerce can pivot businesses for immediate survival and position them more strategically for a post-pandemic world.
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Interactivity that Engages. Messaging that Sticks.
by Street Level Studio|31 July 2020|SLS Blog
Interactivity that Engages. Messaging that Sticks. For years, Canon production inkjet printers have leapfrogged over the competition,earning the number one position in total inkjet market share, both in the US and worldwide. As of 2019, Canon Solutions America’s US customers...
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Looping You in on the Feedback
by Street Level Studio|24 July 2020|SLS Blog
The custom mural we created for the 2020 Lake Forest Showhouse has been a big hit. We’re delighted to share this video featuring feedback from The ABL Group, which commissioned Street Level Studio to create a unique wall mural for...
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The Sky’s the Limit!
by Street Level Studio|17 July 2020|SLS Blog
Street Level Studio’s surface designers were commissioned to create a custom Beyond the Surface wall mural for the 2020 Lake Forest Showhouse & Gardens. The dream project presented both a “sky’s the limit” creative opportunity and some intriguing design challenges.
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A Princess Walks into a Museum …
by Street Level Studio|08 July 2020|SLS Blog
During a trip to the Field Museum with her young daughter, Street Level Studio’s content strategist sees firsthand the magic of marketing through the eyes of a storyteller.
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What Doesn’t Kill Creativity Makes It Stronger!
by Street Level Studio|26 June 2020|SLS Blog
Sometimes realities like budgets, brand guidelines, and business objectives can feel like creativity killers. Yet that doesn’t have to be the case. Often a concerted effort to converge creativity with the constraints of commerce yields the most imaginative results.
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Experience Really Is the Father of Wisdom
by Street Level Studio|21 June 2020|SLS Blog
Whether biological, foster, adoptive, or by choice, fathers and father figures play a profound role as advisors in our lives. Some of their wisdom is clearly articulated. Some “dadvice” is merely demonstrated through actions. Street Level Studio staff found these...
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Hitting the Brand Strategy Reset Button
by Street Level Studio|12 June 2020|SLS Blog
The business world is facing a new reality, especially when it comes to consumer behavior, which makes now the best time to hit the reset button on your brand strategy. Our director of new business development shares key insights into...
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