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Go Mobile & Go Dark: Optimizing your Email Design

By the numbers, Dr. Digital offers a convincing view of the importance of email campaigns in the marketing mix, especially when smart visual design multiplies their influence and impact. What else do you need to know?

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Dr. Digital: Video Green Screen

Video green screen is a timesaving, budget-friendly catalyst for creativity that has transformed what’s possible in video production. In the right hands, it is possible to create head-turning videos set just about anywhere in the world—even in places that exist only in your imagination—all without setting foot outside the studio.

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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics

Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the word out.

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Dr Digital: Experiential Web Design

Dr. Digital is back to introduce you to the exciting world of experiential web design.

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The Home(Page) Edit: Give Your Website a Spring Cleaning

First, there was Marie Kondo and keeping the items that bring you joy. Then there was the art of Swedish death cleaning, which is not as macabre as it sounds. The latest phenomenon in personal organization is The Home Edit, a four-step process that leaves any space perfectly organized. And it offers some surprisingly smart strategies you also can apply to your website!

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Can You Believe It?

April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?

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The Next Level for Action Plastics

When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.

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Marketing Takes Flight with Drone Videos

Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.

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Email 101 for 2021: Trigger-based Automation

All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.

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If the Shoe Fits: Empathy as the X-Factor in UX

We stumbled upon an interesting observation the other day.

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