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WORD ON THE STREET

Brian Has a Really Cool Job!

For Digital Creative Director Brian Fuller, the passion to create and the urge to influence positive change converged in a unique way during this unique time in history. Check out how he shared his creative design and marketing career with kids in this video for Fresh Artists’ new Cool Jobs Show.

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Greetings from Our New Frontier

Working from home is an alien concept for some of the SLS crew, but the new routines have helped us realize the importance of remaining connected. We checked in to see how everyone’s doing. This week’s blog covers how our team is navigating the balance between personal and professional in tighter quarters.

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A Question of Resilience

Right now, questions about what resilience is and who has it seem more relevant than ever. If you ever pause and wonder whether you and your business can make it through the COVID-19 crisis, there’s good news.

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Keep Calm and Click On

We know it’s frustrating to stay inside and away from friends and family. Luckily, there are plenty of inventive ways to destress and pass the time! We came up with a list of experiences to get you out of your head and into the digital world.

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Drawing Attention in a Digital World

Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise digital layouts—helps both designers and clients focus on exploration rather than execution and solutions rather than style.

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Diversity Begins Behind the Camera

Given this year’s Academy Awards, we thought Black History Month was the right time to take a closer look at African Americans in the cinematic arts.

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Direct Mail’s Superpowers

Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out their pick of emerging trends for harnessing the powers of this classic marketing superhero.

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Tanya Goes to KBIS

We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the 2020 Kitchen & Bath Industry Show (KBIS). We definitely go the distance to understand each client’s unique brand, business model, and marketplace objectives.

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Only Light Can Drive Out Darkness

To honor the legacy of Dr. Martin Luther King Jr., we’re resharing one of our most-viewed social media posts from 2019. It struck a nerve last January and still strikes one today. So, we believe it bears repeating for as long as it takes to get the message across.

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Like Kids in a Candy Shop

Design assignments with the “fun” built in really get our creative juices flowing. When Canon Solutions America asked us to create some sweet props and décor for themed room settings in their tradeshow booth, we were like kids in a candy shop, literally!

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214 Green Bay Road

Highwood, IL 60040