Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and what isn’t. And, just like checking items off your to-do list, you’ll probably be more motivated to meet your goals if you know exactly how far you have to go.

Right now, our homes need to offer sanctuary as well as shelter, and design can help create that sense of well-being. So, during Highwood Design Week 2021, Sherwin-Williams and Beyond the Surface™ custom wallcoverings by Street Level Studio are hosting a special event with a timely focus on using design to turn homes into havens.

By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But what, specifically, does each one do?

The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a good time to take another look at why descriptive design works.

Do you do business in a competitive market or in an industry where aesthetics can affect results—like beauty and fashion, food and hospitality, financial services, health and wellness, nonprofits, technology? Then you need to go the extra mile to stand out from the crowd. You need to brand your environment as well as your business.

Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.

All that glitters isn’t gold! Our senior designer applied unique color knowledge and computer skills to create a custom gilded ceiling treatment that is nothing less than brilliant.

“In visual perception, a color is almost never seen as it really is—as it physically is.

In its recent report “Accelerating Out of the Crisis,” market research com

The most important lesson we’ve learned these past months: Every day is a gift. So giving should be at the heart of all our holiday celebrations. For inspiration, Street Level Studio team members share some of their most memorable gift-giving experiences—plus a set of downloadable gift tags to use on your holiday packages!