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WORD ON THE STREET

Why We Love and Hate Women’s History Month

It doesn’t seem like a stretch to say a lot of women have a conflicted, love-hate relationship with Women’s History Month (WHM). We do, too. Here’s why we celebrate it anyway!

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Love & Logic: The Marketing Strategy Combo that Lasts

Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.

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Personalized vs. Customized Wallcoverings: What’s the Difference?

Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality comes from personalization.

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A Winning Formula for B2B Video

Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share leader in production inkjet.

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Awards Recap for 2021

As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.

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Color Control: RGB vs. CMYK

Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get the precise color results they’re looking for: RGB and CMYK. Read on for a basic look at how these two models can make it trickier to match the colors on your computer monitor to the colors on a printed page.

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Sharing a SLYCE of Website Success

It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like a piping hot pie with perfect toppings, it should be shared.

 

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ICYMI: Direct Mail’s Superpowers

Since the start of the pandemic, more people report suffering from digital marketing fatigue—a fact not lost on savvy marketers. So, we think this is the perfect time to remind you about the power of direct mail to stand out and get results—even in this era of digital-first marketing strategy.

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Media-Agnostic Marketing Design: Size Doesn’t Matter

For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn how we saw the “big picture” for Canon Solutions America!

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How Do You Measure Success?

Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and what isn’t. And, just like checking items off your to-do list, you’ll probably be more motivated to meet your goals if you know exactly how far you have to go.

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