Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.
The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful online experiences.
Sometimes realities like budgets, brand guidelines, and business objectives can feel like creativity killers. Yet that doesn’t have to be the case. Often a concerted effort to converge creativity with the constraints of commerce yields the most imaginative results.
The business world is facing a new reality, especially when it comes to consumer behavior, which makes now the best time to hit the reset button on your brand strategy. Our director of new business development shares key insights into how you can position your brand for success going forward.
Throughout history, one of the most graphic ways to convincingly communicate important messages on a broad scale was putting up posters in public places where people couldn’t possibly overlook them. We’ve reexamined some important posters from the past to get some inspiration and saw others have too!
Right now, questions about what resilience is and who has it seem more relevant than ever. If you ever pause and wonder whether you and your business can make it through the COVID-19 crisis, there’s good news.