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WORD ON THE STREET

Rx: Website Redesign for Data Rescue MDs

Thinking mobile-first was half of the prescription for the Data Rescue MDs site design; the other half was helping the client think beyond comparing themselves to their competition, and instead create an engaging look and feel based on the latest industry standards.

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Go Mobile & Go Dark: Optimizing your Email Design

By the numbers, Dr. Digital offers a convincing view of the importance of email campaigns in the marketing mix, especially when smart visual design multiplies their influence and impact. What else do you need to know?

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Shiny, Smooth, Snappy, Scintillating, Sweet Direct Mail

Canon Solutions America challenged us to develop a high-impact direct mail piece that would articulate the capabilities of their new, next-gen sheetfed production inkjet press, plus give commercial print providers a real “sense” of what the press can do. Find out how we made the recipients see, hear, feel, smell, and taste the message!

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The Trend to Debrand: Embracing the Bland?

Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.

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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics

Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the word out.

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Can You Believe It?

April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?

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The Next Level for Action Plastics

When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.

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Love & Logic: The Marketing Strategy Combo that Lasts

Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.

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A Winning Formula for B2B Video

Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share leader in production inkjet.

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Awards Recap for 2021

As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.

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