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WORD ON THE STREET

A Balancing Act: Print Design and Environmentalism

Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?

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Love & Logic: The Marketing Strategy Combo that Lasts

Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.

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ICYMI: Direct Mail’s Superpowers

Since the start of the pandemic, more people report suffering from digital marketing fatigue—a fact not lost on savvy marketers. So, we think this is the perfect time to remind you about the power of direct mail to stand out and get results—even in this era of digital-first marketing strategy.

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Direct Mail’s Superpowers

Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out their pick of emerging trends for harnessing the powers of this classic marketing superhero.

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The Catalog Rises Again!

Catalogs

With the popularity of digital catalogs, online marketplaces, and image-sharing platforms such as Pinterest, the question arises—are print catalogs still worth it? It seems that for every outdated declaration we hear that print is dead, another catalog appears in our mailboxes. As it turns out, the persistence of print catalogs is supported by recent research.

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Direct Mail Response Rates Stay Consistently High

This short article details a study that has proven that direct mail marketing is still effective.

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