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WORD ON THE STREET

A Princess Walks into a Museum . . .

During a trip to the Field Museum with her young daughter, Street Level Studio’s content strategist sees firsthand the magic of marketing through the eyes of a storyteller.

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Putting Up a Fight: The Impact of Posters

Throughout history, one of the most graphic ways to convincingly communicate important messages on a broad scale was putting up posters in public places where people couldn’t possibly overlook them. We’ve reexamined some important posters from the past to get some inspiration and saw others have too!

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Timing Isn’t Everything

We may be breaking some “best time to post” rules by posting on a Saturday, but we believe timing isn’t everything. Check out three of our reasons for rebelling against the rules of engagement.

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How to Make Design More Than Just a Decoration

A picture is worth a thousand words—but sometimes having a few actual words helps that picture say more. We asked our design and content experts to share their insight into how creatives can accomplish grammatically correct yet attention-grabbing copy and stimulating design.

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Is In-Housing a Threat?

To some industry watchers, the fact that more big brands are bringing their creative, marketing, and advertising functions in-house signals the impending demise of outside creative agencies. We beg to differ. As does Matt Fiskness, COO of Adswerve and a leading media expert.

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SLS Wins Digital and Video Marketing Awards

Congratulations to our entire creative team for winning eight coveted honors in two recent international competitions—the 2019 Videographer Awards for outstanding achievement in video and digital production skills and the 2019 dotCOMM Awards for excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals, each competition attracted entries from creative agencies and talented individuals in the US, Canada, and at least a dozen other countries. See the award-winning videos for yourself!

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Email Marketing 101

There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively engage your audience.

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RE: Concerning Subject Lines

We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting, your eyes glaze over: “Following up on last week’s meeting,” and “FWD: You’re invited to the next conference on the importance of market strategy.” So how do you make your messages stand out?

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I’d like to thank my parents, Oprah and Dr. Phil: The importance of proofreading your work

Technology has made a remarkable difference in the way we conduct business today: we’re able to converse with colleagues and clients all over the w

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Your Guide to Developing a Powerful Tagline

Can you hear me now?
You’re in good hands.
They’re Gr-r-r-eat!

Do you recognize the companies behind these taglines? I’m sure you do; a well-written tagline is extremely powerful. It can help a company stand out from the competition, and can act as a solid foundation for future marketing efforts. Plus, it can bolster a company internally by reinforcing its personality and culture.

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