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WORD ON THE STREET

Five Steps to Make the Most of Your Tradeshow Experience

Trade Show

What if I told you I have hundreds — make that thousands — of people who are interested in your industry and willing to meet you in person? They are eager to learn more and open to making purchases. It’s not too good to be true; it’s just a good old-fashioned tradeshow.

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Your Guide to Developing a Powerful Tagline

Can you hear me now?
You’re in good hands.
They’re Gr-r-r-eat!

Do you recognize the companies behind these taglines? I’m sure you do; a well-written tagline is extremely powerful. It can help a company stand out from the competition, and can act as a solid foundation for future marketing efforts. Plus, it can bolster a company internally by reinforcing its personality and culture.

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What’s in a (Color) Name?

Color Swatches

Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal memories, and cultural context. They can impact our perception—when you assume that a yellow car on a city street is a taxi—and they can cause us to act—when that same taxi stops at a red light.

So, what happens when we boost this communication by giving the colors names? By adding in language, can we craft these messages and reframe these perceptions?

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Creativity on Tap at Canon’s App Room

As the 2015 ISA International Sign Expo approached earlier this spring, our client Canon Solutions America decided they wanted a fun and fresh way to display the wide range of applications their large format printers can produce. They enlisted our help in designing the pieces that would make up “The App Room,” a 20' x 9' display room within their show booth.

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The Catalog Rises Again!

Catalogs

With the popularity of digital catalogs, online marketplaces, and image-sharing platforms such as Pinterest, the question arises—are print catalogs still worth it? It seems that for every outdated declaration we hear that print is dead, another catalog appears in our mailboxes. As it turns out, the persistence of print catalogs is supported by recent research.

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Building an Anniversary Logo

Logo and Sketches

When our client, Brunswick Billiards, approached us with a request to design a logo that would celebrate 170 years of successful business, we jumped at the challenge. Developing a new logo can be tricky, and it requires careful consideration of a company’s history and visual style.

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Designing for the 2015 Pool and Spa Show

With more than 400 exhibitors at this year’s Pool and Spa Show in Atlantic City, there was plenty to see and do. The Pool and Spa Show is the place to be for everything you need and everything you need to know about today’s pool and spa trends, so we were eager to help our client, Emerald Spas, stand out.

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Field Trip: Graph Expo 2014

Graph Expo spinning mobiles

Early last week, we had the opportunity to check out some of our completed design work in person at Graph Expo 2014, the annual international printing industry trade show. Our team has been hard at work over the past two months, preparing materials for a valued client’s large format printing exhibit. We had designed application samples to showcase the capabilities of our client’s printers as well as digital marketing pieces to get the word out about our client’s booth.

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Integrated Marketing Communications: Now and Then

According to Direct Marketing News writer David Eldridge, “It’s [marketing] an ongoing process made up of many discrete but valuable steps, each contributing to the greater cause.” Street Level Studio agrees.

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Street Level Studio Integrated Marketing Services

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214 Green Bay Road

Highwood, IL 60040