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A Balancing Act: Print Design and Environmentalism

Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?

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Can You Believe It?

April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?

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Awards Recap for 2021

As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.

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Color Control: RGB vs. CMYK

Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get the precise color results they’re looking for: RGB and CMYK. Read on for a basic look at how these two models can make it trickier to match the colors on your computer monitor to the colors on a printed page.

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Media-Agnostic Marketing Design: Size Doesn’t Matter

For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn how we saw the “big picture” for Canon Solutions America!

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How You Can Get Creative About Customer Retention in 2021

In its recent report “Accelerating Out of the Crisis,” market research com

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Our Work Provides Both Purpose and Pride

Despite all the disruption, work continues to provide us with purpose and creative opportunities. It’s also a big source of pride. In 2020, Street Level Studio once again received top awards from several international creative competitions. We’re proud to share the list with you.

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What Doesn’t Kill Creativity Makes It Stronger!

Sometimes realities like budgets, brand guidelines, and business objectives can feel like creativity killers. Yet that doesn’t have to be the case. Often a concerted effort to converge creativity with the constraints of commerce yields the most imaginative results.

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Marketing Resolutions You CAN Keep

Just like all the personal trainers, self-help gurus, and celebrity influencers who are eager to trim, tone, and transform you for 2020, there’s no dearth of “experts” out there ready to tell you how to shape up your marketing in the year ahead. We’d like to suggest a few marketing resolutions for 2020 that not only work for businesses of all sizes but also have a much higher chance of actually becoming habits.

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Six More Wins for SLS

Our brand-new workspace is amazing. We even have a wall dedicated to displaying all the creative awards Street Level Studio has won this year. That’s a good thing, because we just received six more nods from the 2019 MarCom Awards—one of the world’s largest, oldest, and most prestigious industry competitions.

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214 Green Bay Road

Highwood, IL 60040