Sometimes realities like budgets, brand guidelines, and business objectives can feel like creativity killers. Yet that doesn’t have to be the case. Often a concerted effort to converge creativity with the constraints of commerce yields the most imaginative results.

Just like all the personal trainers, self-help gurus, and celebrity influencers who are eager to trim, tone, and transform you for 2020, there’s no dearth of “experts” out there ready to tell you how to shape up your marketing in the year ahead. We’d like to suggest a few marketing resolutions for 2020 that not only work for businesses of all sizes but also have a much higher chance of actually becoming habits.

Our brand-new workspace is amazing. We even have a wall dedicated to displaying all the creative awards Street Level Studio has won this year. That’s a good thing, because we just received six more nods from the 2019 MarCom Awards—one of the world’s largest, oldest, and most prestigious industry competitions.

Discover what went on behind the design of Street Level Studio’s award-winning out-of-home media project—the intricate new street-pole banner system we created for the City of Highwood. Managing the challenging logistics proved we’re not just creative, we’ve got serious execution skills, too.

To introduce its well-established brand into this new channel, Life Fitness approached Street Level Studio to create marketing materials for display in Costco stores.

With the popularity of digital catalogs, online marketplaces, and image-sharing platforms such as Pinterest, the question arises—are print catalogs still worth it? It seems that for every outdated declaration we hear that print is dead, another catalog appears in our mailboxes. As it turns out, the persistence of print catalogs is supported by recent research.

Keeping things fresh and new is always important in advertising. Getting a customer’s attention and keeping it long enough to consider the content of an ad is always a challenge. Rich Media ads are one of the newer formats of digital advertising, and take advantage of animation and video to truly catch the customer’s eye.

We’ve all seen product photos before. We’re surrounded by them each day, in catalogs, mailers, on websites and TV commercials, etc. But have you ever wondered what’s involved in getting the products to look so good?