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WORD ON THE STREET

Diversity Begins Behind the Camera

Given this year’s Academy Awards, we thought Black History Month was the right time to take a closer look at African Americans in the cinematic arts.

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Direct Mail’s Superpowers

Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out their pick of emerging trends for harnessing the powers of this classic marketing superhero.

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Tanya Goes to KBIS

We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the 2020 Kitchen & Bath Industry Show (KBIS). We definitely go the distance to understand each client’s unique brand, business model, and marketplace objectives.

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Only Light Can Drive Out Darkness

To honor the legacy of Dr. Martin Luther King Jr., we’re resharing one of our most-viewed social media posts from 2019. It struck a nerve last January and still strikes one today. So, we believe it bears repeating for as long as it takes to get the message across.

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Like Kids in a Candy Shop

Design assignments with the “fun” built in really get our creative juices flowing. When Canon Solutions America asked us to create some sweet props and décor for themed room settings in their tradeshow booth, we were like kids in a candy shop, literally!

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Highwood, IL 60040