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WORD ON THE STREET

Keep Calm and Click On

We know it’s frustrating to stay inside and away from friends and family. Luckily, there are plenty of inventive ways to destress and pass the time! We came up with a list of experiences to get you out of your head and into the digital world.

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Drawing Attention in a Digital World

Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise digital layouts—helps both designers and clients focus on exploration rather than execution and solutions rather than style.

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Another Creative Way to Atomize Video

“Atomizing”—the breaking apart, remixing, and reusing of marketing content—is a smart strategy for maximizing its ROI. And it’s an especially effective strategy for videos, which can be time-consuming and costly to produce. We worked with Canon Solutions America on a creative way to atomize video footage and build some significant customer goodwill at the same time.

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Doing It for Ourselves

March 2020 really got our content specialist thinking. Specifically, thinking about what it means to be a woman and a citizen of the United States at this point in history. She takes a look at her visit with an original suffragette in the context of International Women’s Month, the 2020 presidential election, and the 100th anniversary of the 19th amendment.

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Timing Isn’t Everything

We may be breaking some “best time to post” rules by posting on a Saturday, but we believe timing isn’t everything. Check out three of our reasons for rebelling against the rules of engagement.

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214 Green Bay Road

Highwood, IL 60040