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WORD ON THE STREET

Tanya Goes to KBIS

We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the 2020 Kitchen & Bath Industry Show (KBIS). We definitely go the distance to understand each client’s unique brand, business model, and marketplace objectives.

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Only Light Can Drive Out Darkness

To honor the legacy of Dr. Martin Luther King Jr., we’re resharing one of our most-viewed social media posts from 2019. It struck a nerve last January and still strikes one today. So, we believe it bears repeating for as long as it takes to get the message across.

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Like Kids in a Candy Shop

Design assignments with the “fun” built in really get our creative juices flowing. When Canon Solutions America asked us to create some sweet props and décor for themed room settings in their tradeshow booth, we were like kids in a candy shop, literally!

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Marketing Resolutions You CAN Keep

Just like all the personal trainers, self-help gurus, and celebrity influencers who are eager to trim, tone, and transform you for 2020, there’s no dearth of “experts” out there ready to tell you how to shape up your marketing in the year ahead. We’d like to suggest a few marketing resolutions for 2020 that not only work for businesses of all sizes but also have a much higher chance of actually becoming habits.

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How to Make Design More Than Just a Decoration

A picture is worth a thousand words—but sometimes having a few actual words helps that picture say more. We asked our design and content experts to share their insight into how creatives can accomplish grammatically correct yet attention-grabbing copy and stimulating design.

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