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WORD ON THE STREET

Another Creative Way to Atomize Video

“Atomizing”—the breaking apart, remixing, and reusing of marketing content—is a smart strategy for maximizing its ROI. And it’s an especially effective strategy for videos, which can be time-consuming and costly to produce. We worked with Canon Solutions America on a creative way to atomize video footage and build some significant customer goodwill at the same time.

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Doing It for Ourselves

March 2020 really got our content specialist thinking. Specifically, thinking about what it means to be a woman and a citizen of the United States at this point in history. She takes a look at her visit with an original suffragette in the context of International Women’s Month, the 2020 presidential election, and the 100th anniversary of the 19th amendment.

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Timing Isn’t Everything

We may be breaking some “best time to post” rules by posting on a Saturday, but we believe timing isn’t everything. Check out three of our reasons for rebelling against the rules of engagement.

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Diversity Begins Behind the Camera

Given this year’s Academy Awards, we thought Black History Month was the right time to take a closer look at African Americans in the cinematic arts.

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Direct Mail’s Superpowers

Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out their pick of emerging trends for harnessing the powers of this classic marketing superhero.

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