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WORD ON THE STREET

Greetings from Our New Frontier

Working from home is an alien concept for some of the SLS crew, but the new routines have helped us realize the importance of remaining connected. We checked in to see how everyone’s doing. This week’s blog covers how our team is navigating the balance between personal and professional in tighter quarters.

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A Question of Resilience

Right now, questions about what resilience is and who has it seem more relevant than ever. If you ever pause and wonder whether you and your business can make it through the COVID-19 crisis, there’s good news.

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Keep Calm and Click On

We know it’s frustrating to stay inside and away from friends and family. Luckily, there are plenty of inventive ways to destress and pass the time! We came up with a list of experiences to get you out of your head and into the digital world.

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Drawing Attention in a Digital World

Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise digital layouts—helps both designers and clients focus on exploration rather than execution and solutions rather than style.

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Another Creative Way to Atomize Video

“Atomizing”—the breaking apart, remixing, and reusing of marketing content—is a smart strategy for maximizing its ROI. And it’s an especially effective strategy for videos, which can be time-consuming and costly to produce. We worked with Canon Solutions America on a creative way to atomize video footage and build some significant customer goodwill at the same time.

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