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WORD ON THE STREET

Media-Agnostic Marketing Design: Size Doesn’t Matter

For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn how we saw the “big picture” for Canon Solutions America!

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How Do You Measure Success?

Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and what isn’t. And, just like checking items off your to-do list, you’ll probably be more motivated to meet your goals if you know exactly how far you have to go.

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Creating Surroundings with a Sense of Well-being

Right now, our homes need to offer sanctuary as well as shelter, and design can help create that sense of well-being. So, during Highwood Design Week 2021, Sherwin-Williams and Beyond the Surface™ custom wallcoverings by Street Level Studio are hosting a special event with a timely focus on using design to turn homes into havens.

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Web Designers and Web Developers—What’s the Difference?

By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But what, specifically, does each one do?

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ICYMI: Getting Descriptive with Logos

The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a good time to take another look at why descriptive design works.

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