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WORD ON THE STREET

Real Insights About Virtual Events

The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful online experiences.

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All That Glitters—A Lesson in Color Control

All that glitters isn’t gold! Our senior designer applied unique color knowledge and computer skills to create a custom gilded ceiling treatment that is nothing less than brilliant.

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Getting Descriptive with Logos

Sol Sender, lead designer on the team that created Barack Obama’s iconic “O” campaign logo, once summed up successful logo design like this: “The s

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Paper + Pigment: Why Designers Have Color Issues

“In visual perception, a color is almost never seen as it really is—as it physically is.

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How You Can Get Creative About Customer Retention in 2021

In its recent report “Accelerating Out of the Crisis,” market research com

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