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A Balancing Act: Print Design and Environmentalism

Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?

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Can You Believe It?

April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?

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The Next Level for Action Plastics

When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.

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Why We Love and Hate Women’s History Month

It doesn’t seem like a stretch to say a lot of women have a conflicted, love-hate relationship with Women’s History Month (WHM). We do, too. Here’s why we celebrate it anyway!

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Love & Logic: The Marketing Strategy Combo that Lasts

Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.

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