Beyond the Surface Honored With Award at ASID-IL Celebration of Design

Chicago design agency wins another first place in the Custom Textile category

During the gala Celebration of Design, Lexie Markarian and Tanya Fretheim accept the Custom Textile Award on behalf of Beyond the Surface by Street Level Studio.

October 2nd, 2023, Highwood, IL – For the third year running, Beyond the Surface by Street Level Studio has won a Design Excellence Award from the American Society Interior Designers – Illinois Chapter (ASID-IL). CEO Tanya Fretheim and Director of Sales Lexie Markarian accepted the first place Custom Textile award at the organization’s 2023 Celebration of Design on September 19. The annual event honors outstanding work in the local design community, recognizing residential, commercial, and product design projects as well as individual designers for their contributions.

A panel of ASID professionals across the country judged nearly two dozen entries in the Custom Textile category this year, selecting Beyond the Surface for top honors. The winning design—a charming custom biophilic wallcovering featuring hand-drawn flora and a spirited little bird—was created to add character to the anchor wall of a mid-century modern dining room. Working directly with the family allowed the Beyond the Surface team to tailor the wallcovering to address specific pain points: an open floor plan with an undefined dining space and frosted windows that obstructed views to the outside.

Street Level Studio team members (l. to r.) Cathy Chouinard-Hasmonek, Ellie Collins, Tanya Fretheim, and Lexie Markarian proudly pose with the design award at the ASID-IL gala.

True to the family’s vision, the new wallpaper transforms the dining area into an inviting—and identifiable—space that brings nature into the home while welcoming family and friends to gather around the table together.

For more information on Street Level Studio’s creative marketing solutions for healthcare and other industries, visit






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Street Level Studio (SLS) is an award-winning, full-service marketing agency in the Chicago area. We’ve been building momentum and driving results for both global brands and growing businesses for more than 35 years through street-smart branding, design, websites, video, digital marketing, content development, multichannel communications, and environmental branding solutions. A trusted and valued creative partner, the SLS team knows how to reach audiences right where they are, deliver the right messages, and trigger the right response with high-impact design and compelling content. A 100% woman-owned business, SLS prides itself on delivering big agency results with small firm access and collaboration.

Beyond the Surface™ custom wallcoverings by Street Level Studio are one-of-a-kind wallpaper and murals for residential, retail, and commercial environments. Unlike “choose your own pattern” design resources with limited style options, Beyond the Surface uses the latest digital techniques to create accessible custom wall décor with boundless creative possibilities.

Lexie Markarian, Director of Sales
Street Level Studio