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Technology and Design Meet at Highwood Design Week Event

September 1, 2020, Highwood, IL – For Highwood Design Week 2020, marketing and design agency Street Level Studio (SLS) and interior design company DP Home Design will present a virtual discussion about creative ways the digital world is making an impact on interior design. The online event, TAD Talk: Technology And Design, will take place on Tuesday, September 22, at 10 a.m. CDT.

During the presentation, SLS and DP Home Design will take a closer look at two new approaches that are showing up in some of today’s most intelligently designed spaces—digitally created and printed custom wallcoverings and the integration of artistic décor elements with smart home technology including audio, lighting, and window treatment automation. Inspiration for the joint presentation arose when the two companies collaborated on the remodel of the Pullman mansion’s breakfast room for the 2020 Lake Forest Showhouse.

The TAD Talk is one of a series of live and virtual demonstrations, discussions, and events hosted by members of the Highwood Area Design District (HDD) for Highwood Design Week 2020, September 21–26. HDD is a Highwood Chamber of Commerce initiative designed to promote the city’s unique cluster of architectural, interior design, home décor, real estate, landscaping, and remodeling and construction businesses as a premier resource for homeowners and businesses seeking expert professional services.

Those interested in attending the TAD Talk are encouraged to register in advance.


A full-service marketing and design agency, Street Level Studio is also a valued creative resource for personalized or branded wallcoverings that aren’t just on-trend; they’re truly original and one-of-a-kind. The SLS team of surface designers uses the latest digital techniques to create and customize wall décor at a new, exciting, and accessible level. 214 Green Bay Road, Highwood, 847-432-5150 or Founding Member: Highwood Area Design District


DP Home Design helps clients create highly personal spaces, including navigating the myriad choices in window coverings and interiors. Its professional services balance function, design aesthetic, and technology with clients’ priorities. At its Design Center, visitors can explore a wide array of smart home window treatments, fabrics, trims, and even custom furniture. 259 Waukegan Ave, Highwood, 847-780-4922 or Founding Member: Highwood Area Design District

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Street Level Studio Wins Video and Digital Creative Awards


August 31, 2020, Highwood, IL – Street Level Studio (SLS), a full-service North Shore creative agency, recently received top awards from the 2020 dotCOMM Awards and the 2020 Videographer Awards, which honor excellence in web creativity and digital communication and recognize outstanding achievement in video and digital production skills, respectively. Both are administered and judged by the Association of Marketing and Communication Professionals. This marks the second year in a row SLS received recognition in both international competitions.

From the dotCOMM Awards, the Highwood agency won a Platinum Award for the “ProStream Interactive Experience” it created on behalf of its client Canon Solutions America. The web page won in the Website: Motion Graphics category for its unique and creative design, which allows users to learn more about Canon’s color inkjet press through an interactive interface of videos, motion graphics, and customer feedback.

SLS also gained a Gold Award in the Website: Landing Page category for the Beyond the Surface™ personalized wallcoverings landing page on its own website. The interactive page showcases how bespoke wallpaper can transform homes, offices, and commercial spaces and offers a look at the creative technology behind this more approachable custom design and production process.

The Highwood agency earned an Award for Distinction from the Videographer Awards for its “Print Is Alive and Well” video. Made on behalf of Canon Solutions America, the video demonstrates how print continues to be a major player in marketing communications and how Canon’s digital presses keep pace with top trends.

For more information about Street Level Studio’s award-winning marketing and design services, or call 847-432-5150.

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Street Level Studio Excels in Creative Marketing Competition for Second Year



August 24, 2020, Highwood, IL – In recognition of its outstanding achievements in the concept, writing, and design of traditional and emerging media, Street Level Studio (SLS) received three top 2020 Hermes Creative Awards in an international competition featuring thousands of marketing, communication, advertising, public relations, digital media production, and freelance professionals. This is the second year in a row SLS, a full-service creative agency located in Highwood, has been recognized by the Association of Marketing and Communication Professionals.

Street Level Studio won a Platinum Award for its custom wall mural featured at the 2020 Lake Forest Showhouse. SLS surface designers used a digital hand-painting technique to create an updated version of classic chinoiserie featuring a magpie in flight amid wispy clouds. The mural is part of the agency’s Beyond the Surface™ personalized wallcoverings service, which also won a Gold Award for a graphic branded wallcovering in the SLS lobby.

In the design category, SLS received a Gold Award for the Canon Smart Production Platform logos created for client Canon Solutions America. A blend of text and iconography, the logos conveyed the unique characteristics of three individual software solutions while visually relating to the platform as a whole. Additionally, SLS was awarded Honorable Mentions for the Girls Night Out event logo created for the Highwood Chamber of Commerce and the Cool Jobs video—produced by Brian Fuller, the agency’s digital creative director—as an inspirational message for at-risk students. The video was created pro bono for Fresh Artists, a nonprofit that promotes access to the transformative process of art making for children, and was presented at the career expo of the same name.

Nearly 6,500 entries were submitted by organizations from across the globe to the 2020 Hermes Creative Awards competition. Winners were selected in 200 categories grouped under advertising, publications, marketing/branding, public relations/communications, electronic media, integrated marketing, and pro bono work. Award recipients represent companies and individuals whose creative talents and work serve as benchmarks for excellence.

For more information about Street Level Studio’s award-winning marketing and design services, or call 847-432-5150.

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Street Level Studio Creates Custom Wall Mural for Lake Forest Showhouse

Breakfast room showcases marketing and design agency’s Beyond the Surface™ bespoke wallcoverings

July 13, 2020, Highwood, IL – Beyond the Surface™ bespoke wallcoverings, a new design service from Chicago-area marketing and design agency Street Level Studio, is being showcased at the 2020 Lake Forest Showhouse & Gardens. The agency’s surface designers were commissioned to create a custom, chinoiserie-inspired wall mural for the breakfast room in the 1906 Pullman estate, selected as the location for this year’s fundraiser benefitting the Infant Welfare Society of Chicago, July 11 through August 9.

The commission came from the creative team responsible for remodeling the breakfast room and adjoining kitchen—The ABL Group, Dovetails Cabinetry, and DP Home Design, all based in Highwood. Their vision, according to designer Doreen Avila, was “to create a feature wall that would echo the aesthetics of the elaborate hand-painted wallpapers and scenic murals throughout the historic home but in a lighter, more approachable, and unexpected way.”

The finished mural includes five unique panels reminiscent of traditional Asian screens and embroidery. The panels seamlessly meld into an airy naturalistic scene of creamy clouds and colorful soaring magpies, the work of Street Level Studio designer Jennie Dembowski. “The birds were inspired by the details of classic Audubon illustrations and created using a kind of electronic hand painting technique,” says Dembowski. “It involved building hundreds of layers and carefully recreating thousands of strokes to reflect the iridescent blues and greens of magpie feathers in flight.”

In the spirit of raising funds for a worthy cause, Street Level Studio not only completed the wallcoverings project pro bono, but the agency also was able to “enlist support from several business partners to produce the finished mural panels,” says Tanya Fretheim, the agency’s owner and president. “Canon Solutions America generously donated the media—STYLine® New York, a luxury matte paper imported from Germany that was perfect for reproducing the texture and softness of classic chinoiserie—while RPM Digital Imaging printed the panels using the state-of-the-art Canon Colorado large format printer to assure just the right color intensity, quality, and panel-to-panel consistency.”

The biannual Lake Forest Showhouse is one of the oldest and most successful in the country, nationally recognized for transforming some of the North Shore’s most magnificent estates. This year, 39 talented professionals have turned the 23-room, 11,000-square-foot Pullman House and surrounding three acres of gardens into a stunningly modern revival of classic design. The 2020 Lake Forest Showhouse & Gardens is open daily, with a restricted number of tickets sold in advance and tour groups divided into morning and afternoon sessions. In accordance with State of Illinois COVID-19 guidelines, all guests will be required to wear a face mask. Tickets may be purchased online at

For more information on Beyond the Surface custom wallcoverings created by Street Level Studio, visit

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Street Level Studio Digital Creative Director Inspires from Afar

May 13, 2020, Highwood, IL – Brian Fuller, digital creative director of Street Level Studio (SLS), has been tapped to participate in a unique effort encouraging kids at risk of dropping out to stay in school and pursue careers in the arts.

Cool Jobs, run by Philadelphia-based nonprofit Fresh Artists, is a free three-day expo for sixth and seventh grade students who have an interest in the arts but may not know of the career opportunities in the industry. The event seeks to inspire by introducing them to working artists, chefs, designers, photographers, and other creatives who talk informally about their jobs and how they got them.

“There are so many opportunities for kids to use their creativity in school and have that translate into a successful career,” Fuller says. “Cool Jobs is such a unique way for kids to realize their future, and I’m proud to be a part of it.”

Fuller was invited to speak at the expo about his career trajectory and his creative work at Street Level Studio, a Chicago-area marketing and design agency. However, due to coronavirus restrictions, Cool Jobs quickly pivoted from a live event to a digital program, launching a video library of successful creatives sharing how they prepared for their careers.

Fuller was the first presenter to pivot, as well, and put his expertise to work. Using motion graphics, live footage, shots of the SLS space and team, and energetic music, he created a fast-paced video to spark the kids’ interest in school and a creative career. The video strategically intertwines questions kids might have about an artistic career while Fuller shares his story and excitement about his job.

“We are so grateful to Brian for this fabulous video,” says Barbara Allen, Fresh Artists founder and executive director. Fresh Artists’ marketing director, Jenna Wilchinsky, concurs. “His video and motion graphics are amazing. He really went the extra mile. The kids are going to love watching this!”

To watch the video and learn more about Street Level Studio’s portfolio of services, visit or call 847-432-5150.

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Street Level Studio Receives First MVB Award from Highwood Chamber

Marketing and design agency recognized as “Most Valuable Business” for contributions to Highwood’s economy and community

February 19, 2020, Highwood, IL – During its annual meeting on February 13, 2020, the Highwood Chamber of Commerce presented its first annual MVB (Most Valuable Business) Award to Street Level Studio. The award recognizes significant contributions to the Highwood economy and community as well as to the Chamber’s initiatives in support of local businesses.

George Markoutsas, Chamber president, praised Street Level Studio’s commitment to helping Highwood rebrand itself as a dynamic cultural and commercial destination and resource. He credited several projects from the SLS creative team—including the Chamber’s updated logo sporting the city’s iconic train station clock tower, the dramatic street banners lining the streets, and elevated marketing materials for Chamber events—for helping attract more visitors to the downtown core.

“The agency also took a leadership role in the launch of the Highwood Design District,” says Markoutsas. “More than just a participant in the initiative, Street Level Studio was a strategic partner committed to making HDD a truly value-added opportunity for Chamber members. The SLS creative team was instrumental in helping us position the city’s impressive cluster of design, construction, architecture, and art related businesses as a tremendous resource for industry professionals and homeowners alike.”

Tanya Fretheim, Street Level Studio’s owner and president, and members of the SLS creative team accepted the award at the event.

“Highwood is a great place to do business,” Fretheim said, “thanks in no small part to the involved community of business leaders who support each other. This award symbolizes our shared philosophy that ‘a rising tide lifts all boats.’ We are extremely proud to be the first recipients of this honor.”

For more information about Street Level Studio’s range of services, visit

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Highwood Chamber of Commerce Names Fretheim New Executive Board Vice President

February 15, 2020, Highwood, IL – Tanya Fretheim, president and owner of Street Level Studio (SLS), was appointed vice president of the Highwood Chamber of Commerce’s executive board for 2020. Fretheim will perform her duties as part of the leadership team in addition to her current role as chair of the Chamber’s marketing committee.

“Tanya adds incredible value to the Chamber’s brand and professionalism,” says Carolyn Cerf, Highwood Chamber of Commerce’s executive director. “Her insights will add strategic direction for our organization.”

Fretheim has been instrumental in multiplying the impact of the organization’s multifaceted marketing campaigns for community events such as Girls Night Out, Wine and Beer Walk, and Holiday Fest, among others. She spearheaded an initiative to market Highwood’s offerings with a series of eye-catching streetlight banners and helped lead the Chamber’s newest initiative, Highwood Design District, which promotes the area’s unique collection of design-related businesses.

“Because of Tanya and her team at SLS, our local businesses enjoy increased press coverage, brand recognition, and clout,” Cerf says. “Her work shows her steadfast commitment to the Chamber’s reputation and making sure all of our members get the most out of their membership. We’re excited to strengthen our relationship with her as our Chamber grows.”

To learn more, visit or call 847-432-5150.

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Highwood Marketing Agency’s New Workspace Features Pieces of Illinois History

November 14, 2019, Highwood, IL – Lake County Barnwood (LCB), a family-owned business in Lake Villa that gives old Midwest barns a new life, was recently chosen by marketing agency Street Level Studio (SLS) to create several one-of-a-kind furniture pieces and wall installations for its custom-built new workspace in Highwood.

“We’d worked with Lake County Barnwood as a client, updating their website. So, it was only natural to turn to them when we were looking to add texture and visual interest to our new location,” says Tanya Fretheim, SLS owner and president. “Placing their handcrafted touches throughout the industrial space helped us create an environment that really reflects our eclectic culture and reputation for creativity.”

One of the things that attracted Fretheim to LCB was the family’s distinct approach to preserving not just construction materials from torn-down barns but also each structure’s history and character. As an integral part of the process, LCB records the story of each structure and shares it with customers so they know where their wood is coming from and why it deserves a second life.

Co-owner Paul Quinn and the Lake County Barnwood team carefully take apart barns in disrepair that are no longer structurally sound. Quinn’s daughter Shannon and her husband Frank Kersey then sell the reclaimed wood in their shop or use it to handcraft cabinets, tables, shelving, seasonal décor, and other custom pieces designed to showcase each board’s age, patina, and past life.

For the new Street Level Studio offices at 214 Green Bay Road, LCB created several custom pieces. These include a rustic planter display wall of mixed barn boards and shiplap harvested from Illinois farms in Burlington and Monroe County and an old yellow cottage in Wadsworth. Weathered painted planks from a Hainesville barn became a chevron patterned kitchen bar front, while salvage from a farm in Cobb, Wisconsin farm was transformed into a one-of-a-kind cabinet for the conference room.

“Lake County Barnwood’s contributions to our new office space provide a feeling of warmth and so does supporting a local small business,” says Fretheim. “I like to think of it as another way to connect with the Midwest and its history.”

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Street Level Studio Wins Six 2019 MarCom Awards

Prestigious creative awards recognize outstanding marketing and communication initiatives

November 8, 2019, Highwood, IL – In recognition of its outstanding achievements in marketing and communication, Street Level Studio (SLS) received six 2019 MarCom Awards in one of the world’s largest, oldest, and most prestigious industry competitions. The full-service creative agency located in Highwood earned the honors for print and digital marketing initiatives as well as strategic communications on behalf of its clients.

From a field of more than 6,000 international entries, SLS received a highly coveted Platinum Award for the 2018 home appliance catalog it designed and produced for Beko US, Inc., as well as a Gold Award for an integrated print and digital campaign promoting Beko’s energy-efficient refrigerators and cooking and laundry appliances. Street Level Studio also received Gold Awards for creating the City of Highwood’s dynamic new downtown streetlight banners and for the digital marketing of SLS’s newest design service, Beyond the Surface personalized and branded wallcoverings. Honorable Mention awards went to a landing page created for Beko’s Blomberg Appliances division and to the pro bono work SLS performed for the Highwood Chamber of Commerce’s new Highwood Design District initiative.

The annual MarCom awards are sponsored and judged by the Association of Marketing and Communication Professionals. Judges review entries looking for “companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.”

“It’s always an honor to be recognized and awarded for the work we do,” says Tanya Fretheim, Street Level Studio’s owner and president. “And the MarCom awards certainly give us considerable bragging rights. But mostly we are incredibly proud of the relationships we’ve built with our clients and being able to help them achieve their business goals. It especially warms my heart to bring attention to the small but mighty city we call home and its Chamber of Commerce.”

After more than 30 years on Waukegan Avenue, Street Level Studio recently moved to a new, custom-built workspace at 214 Green Bay Road in Highwood. Businesses interested in its award-winning design, marketing, branding, website development, video, and custom wallcoverings services can stop by during business hours or call 847-432-5150 for an appointment.

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Street Level Studio Announces Ribbon-Cutting and Networking Event

October 22, 2019, Highwood, IL – Street Level Studio (SLS) is pleased to announce the official opening of its new, custom-built creative workspace at 214 Green Bay Road, Highwood. To celebrate the move into its new headquarters, SLS is hosting a ribbon-cutting ceremony, reception, and networking opportunity on Thursday, November 14, from 5:00 p.m. to 7:00 p.m.

“The move to 214 Green Bay Road is a big one for SLS, even though geographically it’s just a small hop across the tracks,” says Tanya Fretheim, owner and president. “Street Level Studio has been a fixture in Highwood for more than three decades. But after I took over as owner about five years ago, the agency grew so quickly we had to split our staff between two buildings on Waukegan Avenue. This current move once again consolidates the entire SLS team in a single space. It’s been great working with our architects, Shumaker Design + Build Associates, and our super-efficient builders from L.R. Hein Construction Corporation. Together we’ve been able to transform the space into a creative, collaborative environment that fully supports the work we do.”

During the event, SLS is hosting a combined after-hours networking event for the Highland Park, Highwood, and Lake Forest-Lake Bluff Chambers of Commerce. A member of all three local chambers, Street Level Studio is using the occasion to bring these business communities together “both to celebrate our long-awaited move to this exciting new space as well as connect with other area professionals they might not have crossed paths with before,” Fretheim says.

The public also is invited to the ribbon-cutting and reception, where they can tour the latest workspace to occupy the old, reclaimed building in Highwood’s downtown corridor, which was originally a taxi stand. Those planning to attend are asked to RSVP at

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Street Level Studio President Wins Big at the 2019 North Shore Women in Business Awards

September 12, 2019, Highwood, IL – Tanya Fretheim, president and owner of Street Level Studio, was honored today as one of 15 winners in the 2019 North Shore Women in Business Awards. Fretheim won in the highly contested Woman-Owned Business category, which recognizes outstanding leadership and business savvy.

Fretheim served SLS for many years before taking direct ownership over the company four years ago. Under her direction, SLS has increased revenue, added new clients, doubled staff, and, so far, earned 11 industry awards in 2019.

“It’s quite humbling to receive such recognition,” Fretheim says. “Awards like these are particularly meaningful because women business owners face unique challenges. It’s important to bring attention to all women who succeed despite the many hurdles. While I may be the one who received the award, I view it as recognition for my entire team of highly qualified women and men who are a joy to collaborate with each and every day.”

The second-annual North Shore Women in Business Awards honored women executives for accomplishments in their field, covering everything from education and finance to nonprofit and hospitality. Winners in all categories were recognized during a luncheon at the Chicago Botanic Garden, which featured a speaker panel and networking opportunities in addition to the awards ceremony.

For more information about Street Level Studio’s award-winning marketing and design services, visit or call 847-432-5150.

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Street Level Studio Wins Eight Awards for Digital and Video Marketing

August 2, 2019, Highwood, IL – Street Level Studio (SLS), a full-service North Shore creative agency, finished this year’s marketing industry awards season with eight coveted honors in two international competitions. The 2019 Videographer Awards recognize outstanding achievement in video and digital production skills. The 2019 dotCOMM Awards honor excellence in web creativity and digital communication. Both are administered and judged by the Association of Marketing and Communication Professionals.

The award-winning projects were created by SLS on behalf of its clients, including Canon Solutions America; Beko US, inc.; NorthPointe Resources, Inc.; and Lake County Barnwood. The winning entries include two Videographer Awards of Excellence for video projects written, produced, shot, and edited in an exceptional manner and two Awards of Distinction for videos exceeding industry standards. The dotcom Awards, which single out companies or individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry, include a Platinum Award, the highest level of recognition, plus three Gold Awards.

For more information about Street Level Studio’s award-winning marketing and design services, visit or call 847-432-5150.

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Street Level Studio Designs Logo for New Highwood Design District

July 16, 2019, Highwood, IL – In preparation for the official launch of Highwood Design District this September, the Highwood Chamber of Commerce chose local full-service creative agency Street Level Studio to design an official logo for the new initiative.

Highwood Design District was created to help connect design industry professionals, architects, and local merchants with each other and the community as a resource network. It will launch with a series of events dedicated to home design, art, home improvement, landscaping, and much more during Highwood Design Week, September 1–7.

Street Level Studio developed a distinct logo to promote the collective of local design-related businesses. “This is a really exciting opportunity both as a member of Highwood Design District and the community,” says Tanya Fretheim, owner of Street Level Studio. “We’re thrilled to be selected as the designer of the visual representation of this initiative.”

Street Level Studio has been creating marketing communications, websites, videos, and brand strategies from their Highwood offices for more than 30 years. To find out more about SLS and see more of their work, visit

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Highwood Installs Bold New Banners Designed by Street Level Studio

North Shore marketing agency’s intricate design scheme highlights multiple ways to “Experience Highwood”

July 1, 2019, Highwood, IL – At 4 a.m. on July 1, while the rest of the North Shore slept, Highwood work crews began climbing on ladders to install the city’s bold new street light banners. Created by local marketing agency Street Level Studio (SLS), the new banners are designed and arranged to draw attention to the wide variety of ways to “Experience Highwood” and all it has to offer.

Installation of the 171 new light pole banners was timed to coincide with Highwood’s Fourth of July celebration. After spending several weeks refining concepts with the Highwood Chamber of Commerce and Highwood City Council Appearance Review Committee, Street Level Studio’s owner Tanya Fretheim presented the final design plan at the Council meeting on June 4 and received unanimous approval.

“Everyone on the Council was thrilled to have a design professional like Street Level Studio working with us on the banner project,” says Scott Coren, Highwood City Manager. “We began with an extensive public input process, and Street Level was able to accommodate the variety of creative ideas and bring them to life in their banner concept. Plus, having their professional expertise right from the start gave us confidence we were not only following design best practices but also well positioned to handle the thematic sequencing, continuity, and logistics needed to realize the vision and bring a more dynamic look to our downtown.”

Once the design was approved, SLS faced the challenge of executing and managing the intricate project in a very compressed timeframe.

“Street Level Studio didn’t just design the new banners,” Fretheim says. “We also developed a detailed production and installation plan that, of necessity, rivaled the precision of a military maneuver. Rather than the typical one-and-done approach used by most municipalities, we made sure identical banners do not repeat on all 103 light poles lining Highwood’s downtown. Instead, our design approach really mixes it up to create more buzz and rally community spirit.”

Using a complex coded mapping system and working directly with the printer, Graphic Arts Services, SLS produced alternating red and orange vinyl banners representing 10 unique categories that reflect the city’s character, services, businesses, and celebrations. Then senior designer Chris Gach and creative director Grogg paired banners in each category with a series of striking black-and-white photographs provided by Street Level Studio, the Highwood Chamber of Commerce, Celebrate Highwood, the Highwood Historical Society, and Illinois Railway Museum.

“We couldn’t be happier with the results,” says Carolyn Cerf, executive director of the Highwood Chamber of Commerce. “Street Level Studio went above and beyond and turned the light pole banner project into something extraordinary. Our goal was to showcase all the things that make Highwood unique and special. And, after much behind-the-scenes logistics and creative problem-solving, they absolutely captured Highwood in a way that feels effortless as well as exciting.”

Highwood invites everyone to take a drive through the city this summer, check out the new banners, and judge for themselves.

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Street Level Studio Wins Gold in Creative Marketing Competition

May 23, 2019, Highwood, IL – Street Level Studio (SLS), a full-service marketing and design agency located on Chicago’s North Shore, recently received two 2019 Gold Hermes Creative Awards. The international competition, administered and judged by the Association of Marketing and Communication Professionals, recognizes outstanding work in the concept, writing, and design of traditional and emerging media.

The award-winning projects by SLS—created for client Modernizing Medicine, a Florida-based healthcare IT company—comprised a dimensional new-client Welcome Kit and a series of custom brochures geared to physicians in specialty medical practices.

For the 2019 Hermes Creative Awards competition, nearly 6,000 entries were submitted by corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers from across the globe. Winners were selected in 200 categories grouped under advertising, publications, marketing/branding, public relations/communications, electronic media, integrated marketing, and pro bono work. Winners represent companies and individuals whose creative talents and work serve as benchmarks for excellence.

For more information about Street Level Studio’s award-winning marketing and design services, visit or call 847-432-5150.

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SPOTLIGHT: Canon Solutions America Celebrates World Graphic Design Day

April 27, 2019, Highwood, IL – Canon Solutions America continues to celebrate World Graphic Design Day and is shining the spotlight on its trusted design associates at Street Level Studio. Chicago-based Street Level Studio is a full-service, woman-owned creative agency driving business results for established global brands, startups, and local businesses with a unique, street smart-driven approach. Today, Canon Solutions America would like to acknowledge Grogg and Jennie, two members of the Street Level Studio team that have used their creative abilities to help Canon Solutions America engage with its customers.

Meet Grogg, Creative Director

Grogg is a big-picture thinker who puts fingers to keys – and pencil to paper. “I still use a pencil and tracing paper to start designing; the freedom of sketching allows the big idea to shine through,” said Grogg, who has a wealth of experience with 20-plus years of creative thinking and leadership under his belt. His passion is producing great work for Fortune 500 companies and startups alike. Grogg finds inspiration in the everyday and taps into his imagination. Grogg’s mantra: “Concept is King. Great work springs from great concepts.”

Meet Jennie, Senior Graphic and Visual Designer

Jennie is a senior graphic and visual designer with many years of design experience. It’s this expertise that helps Jennie make even the biggest jobs seem easy. Her amazing abilities come through in her close attention to detail. One of the greatest examples of this is Canon Solutions America’s Designer’s Guide to Inkjet book, where, as the lead designer, she showcased her talent to take complex projects and create designs that elegantly capture the writing.

To learn more about Street Level Studio visit

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Tanya Fretheim Named to Highwood Chamber of Commerce Board of Directors

February 7, 2019, Highwood, IL – During its annual meeting on February 1, the Highwood Chamber of Commerce installed Tanya Fretheim, owner and managing director of Street Level Studio, as a member of its 2019 Board of Directors. As part of her duties, Fretheim will be chairing the Chamber’s Marketing Committee, which is responsible for promoting the organization’s events, services, and programs in support of the local business community.

“I am excited about this opportunity to work directly with such an involved and invested group of local business executives,” said Fretheim. “After working at Street Level Studio for more than 21 years, I know firsthand that Highwood is a remarkably friendly, forward-looking, and profitable place to do business. My goal as chair of the Marketing Committee will be to help the Chamber spread the word.”

Fretheim plans to apply both her extensive marketing expertise and her management experience as a woman business owner to achieving that goal. After serving as account services director and project manager at Street Level for more than a decade, Fretheim became the owner of Street Level Studio in 2015. Since that time, she has grown the business, expanded its range of creative design and strategic marketing services, and built a strong team of seasoned designers, developers, and content specialists. The agency’s capabilities range from brand strategy, website development, and traditional marketing to digital media content, video production, and analytics.

Local businesses interested in discovering more about Street Level Studio’s services can contact Fretheim at 847-432-5150.

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Street Level Studio Names New Content Strategist

February 5, 2019, Highwood, IL – Chicago-area marketing and design agency Street Level Studio (SLS) welcomes the return of Diane Landsman as its new content strategist. Landsman, who previously worked as a creative strategist and copywriter with the full-service agency, is an experienced advertising, PR, and marketing content expert and former editorial director for a multimedia business publisher. In the new role, she will apply her skills to planning and generating engaging print, digital, and social media content for the agency and its clients and expand its Content Marketing practice.

“I’m excited to see how Diane’s diverse skill set will strengthen and build on the agency’s creative output,” says Street Level Studio’s President and Owner Tanya Fretheim. “Our clients can expect a fresh approach to delivering important messages to our diverse audiences, along with the high-quality customer service SLS has always offered.”

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Street Level Studio Sinks Bank Shot with Expert Account Manager

June 7, 2017, Highwood, IL – Christine Weyand has joined Street Level Studio (SLS), a Chicago-area full-service marketing and design agency, as account manager. Weyand, former marketing manager at Brunswick Billiards, is the latest addition to the SLS leadership team and brings more than 20 years of marketing experience in industries such as hotels, shopping centers, healthcare, and manufacturing.

“Having been on the other side of the desk as a client, Christine comes to us with a unique perspective on the agency-client relationship,” says Tanya Fretheim, Street Level Studio’s owner and president. “Her ability to nimbly manage projects, plus her insights from the client viewpoint, are all essential qualities we need from an account manager and critical to SLS’s continuing efforts to provide best-in-class service.”

Weyand’s hire is the latest step in Street Level Studio’s growth strategy. A mainstay on Chicago’s North Shore for almost 30 years, the now 100 percent woman-owned business plans on continuing to build its multidisciplinary team to serve its growing roster of clients representing global brands and local businesses.

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New Creative Director Named at Street Level Studio

May 31, 2016, Highwood, IL – Chicago advertising and design executive Grogg has joined Street Level Studio (SLS), a North Shore-based full-services marketing and design agency, as creative director. A mainstay among the Chicago advertising community for two decades, Grogg has worked on major campaigns for many category-defining brands at several top agencies, including DDB, Draft, Grey, and FCB. At SLS, he will lead a multichannel design and content team handling creative development for SLS clients, including Canon Solutions America and Modernizing Medicine, Inc.

“Grogg excels at building strong, cohesive teams and inspiring breakthrough creative,” says Tanya Fretheim, Street Level Studio’s owner and president. “We’re an agency known for collaboration and strong relationships with our clients. He’s a self-proclaimed ‘big picture thinker.’ The combination will help take us to the next level as we continue to grow both locally and globally.”

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Brian Fuller Hired to Lead Digital Services at Street Level Studio

August 5, 2015, Highwood, IL – Chicago-area marketing and design agency Street Level Studio (SLS) has tapped Brian Fuller as its first digital creative director. Fuller’s new position comes as part of a series of changes to the North Shore establishment, including the January 2015 ownership transition to Tanya Fretheim and an expansion of its digital and video-driven services under her leadership.

Brian Fuller joins the SLS team from CDW, a leading technology solutions provider, where he served in several creative, multimedia capacities at both a design and managerial level. While digital services have long been a part of Street Level Studio’s work, this new, dedicated digital position shows its commitment to meeting client needs.

“It’s incredibly exciting to have Brian become part of the SLS team,” says Fretheim, the new owner and president. “His digital expertise and passion for using technology to elevate a story will be indispensable as we continue to grow as a business and expand our creative capabilities.”

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Tanya Fretheim Acquires Street Level Studio

January 15, 2015, Highwood, IL – Chicago-area marketing and design agency Street Level Studio (SLS) has been acquired by Tanya Fretheim. She purchased the business from cofounders Joe and Wendy Davis, who are leaving SLS after nearly 30 years. Fretheim’s purchase makes the agency a 100 percent woman-owned business.

“Tanya has been part of the SLS team for 17 years, starting as a graphic designer before getting promoted to project manager and then account services director,” Joe Davis says. “During this time, she came to understand all aspects of the business from design and administrative to leadership and client relations. It’s this complete understanding that gave us confidence in this transition. She has both the creative and business savvy to provide exactly what clients need.”

Fretheim—whose experience prior to joining the North Shore agency includes many design and management roles—says she’s excited to add to the company’s services. “I’m honored Joe and Wendy trust me with the business,” she says. “I’m excited about this new chapter in my career and the opportunities it presents to Street Level Studio. Some things about the agency—like its high-quality design and exceptional service—will stay the same. There’s no compromising that! But as usual, Street Level Studio will continue to innovate.”

To learn more about Street Level Studio’s portfolio of services, visit or call 847-432-5150.

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214 Green Bay Road

Highwood, IL 60040