We don’t do one-size-fits-all when it comes to marketing campaigns. Your target audience isn’t all the same; why should your campaign be? It takes a little variety to reach all the ears you want to reach, and that’s where cross-media marketing comes in.

Cross-media marketing is comprised of two approaches—direct marketing, or reaching out to the people you know, and extended marketing, reaching out to the people you don’t. Direct marketing uses emails, direct mail, and enewsletters to let you send personalized, focused messages.

If you’re trying to reach a broader market and bring in new customers, extended marketing—which includes the use of web ads, websites, social media, AdWords, and mobile marketing—is a powerful approach. Because your website includes a broad range of information, it serves many different types of readers and can easily introduce your business to new potential customers.

The thing to remember about cross-media marketing is that you can mix and match. You can create a custom approach to reaching your audience tailored to your services, resources, and messaging. We can help you leverage these different options for the best results.




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Highwood, IL 60040