WLG, INC.
Challenge:
WLG, an international freight forwarder needed to develop a new branding strategy for global growth. They sought a creative team that could apply its own logistics solutions to the job.
Solution:
Street Level Studio identified critical perceptions of service quality around the world and then used culturally appropriate design and messaging to position WLG as a worldwide service leader. The solution included development of a new brand language, an interactive website and presentation brochure that is relevant to a diverse world-wide audience.
Results:
- After all new components were in place, WLG reported that revenues were up nearly 83% in the first half of the following year.
Experience in other fields.
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