TAP PHARMACEUTICALS

Challenge:
A leader in medical drug development and distribution, TAP also underwrites educational programs for physicians. In the past, attendance was disappointing. They needed to generate interest in new research, motivate “opt-in” responses and get qualified participants to attend symposia.

Solution:
Street Level Studio prescribed an integrated, permission-based campaign featuring direct mail, website content/registration and email to deliver straightforward, professional messages to healthcare practitioners.

Results:

Attendance reached “standing room only” levels.
A higher number of physicans unable to attend, “opted in” to receive information via email.

See more results we have had in Healthcare and Pharmaceuticals:
Healthcare Insights

Experience in other fields.