LIFE FITNESS

Challenge:
As the world leader in fitness equipment, Life Fitness needed to provide its retail dealer network with a compelling consumer promotion that would drive traffic to their stores during an industry-wide down market.

Solution:
LIfe Fitness provided a strong and simple “zero” financing incentive and Street Level Studio created a strong, simple campaign to promote this fiscally attractive offer. Bold colors, clever graphics and humorous text were used for in-store collateral and online pop-ups and ads reinforced the offer.

Results:

Life Fitness saw a significant “spike” in sales which produced a very healthy “up” month in an otherwise disappointing market.

See more results we have had in Sports and Leisure:
Brunswick Billiards
Emerald Spa

Experience in other fields.