EMERALD SPA

Challenge:
Emerald manufactures high-quality home spas with a distribution network of national retail dealers. Over the years, its brand identity eroded and was represented by a patchwork of advertising and support materials.

Solution:
Street Level Studio developed a comprehensive identity strategy and applied it across the organization. A fresh brand identity and evocative sales materials were created to connect consumers emotionally to the joys of spa ownership. A new website and a stunning retail environment was also created.

Results:

After installing the new Emerald Retail Environment in their store, a dealer reported that their initial investment was recouped ten times over in just one year.

See more results we have had in Sports and Leisure:
Brunswick Billiards
Life Fitness

Experience in other fields.