BRUNSWICK BILLIARDS

Challenge:
Following a re-branding initiative, Brunswick needed a strategy to implement its fresh brand identity.

Solution:
Street Level Studio researched customer buying habits, developed a messaging approach and implementation plan. This included integrated advertising, point-of-purchase displays, direct marketing and sales materials. The keystone component was a website featuring a comprehensive online store, a “Build Your Own Table” interactive module and intuitive navigation.

Results:

The website proved to be an exceptional medium for gaining incremental sales of pool tables.
Customers can now download promotional coupons and opt-in for email alerts.
Traditional dealers are experiencing greater traffic from Brunswick’s awareness-building efforts.
Brunswick is now a true believer in the power of digital media.

See more results we have had in Sports and Leisure:
Emerald Spa
Life Fitness

Experience in other fields.