With the introduction of VIVO, a training and tracking software, Life Fitness saturated fitness and lifestyle trade magazines with a print ad campaign that we developed as part of a broader launch strategy.
Client: Life Fitness
Project Type: Print Ads
Market: Sports & Leisure
A series of trade ads helped Life Fitness build awareness of a new technology for training and tracking called VIVO. The campaign was a component of a broader marketing strategy developed with the help of our team.