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Client: Canon Solutions America
Project Type: Collateral
Market: Technology

As a project with a longer format, this series of books made for Canon Solutions America and thINK presented a unique set of challenges: dynamic imagery, text continuity, and more than one paper stock, we had to ensure the final product was accessible to new inkjet users and the experts looking to learn more.

Client: Canon Solutions America
Project Type: Collateral
Market: Technology

We designed a cohesive set that used the same color palette but had individual identities. Our designers drew unique, colorful illustrations to demonstrate the themes the text discussed. We also had to flow the text into the design as it came in, which took a lot of coordination and a flexibility to get a consistent design.

Client: Canon Solutions America
Project Type: Collateral
Market: Technology

In addition to ensuring that the books were colorful, we had to make sure that everything we designed would show up through an inkjet press. Our client wanted every book to showcase the capabilities of inkjet printing, including its high definition color and variety of available papers. The final product was a highly engaging, educational set of text and imagery that not only told readers the benefits of inkjet but showed the benefits.

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