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Client: Emerald Spas
Project Type: Collateral
Market: Sports & Leisure

In most spa stores, consumers can choose from several brands. So the challenge is to show product, highlights and aspirational lifestyle but to create a device that stands out. We created a square catalog with rounded corners to mimic the shape of a spa.

Client: Emerald Spas
Project Type: Collateral
Market: Sports & Leisure

The challenge in this sub-brand catalog assignment was to make one brand in the lineup of four separate brands stand out, but not dominate the other brands manufactured by our client. We determined that strong color was the best way to identify the difference.

250 Waukegan Ave.

Highwood, IL 60040