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WORD ON THE STREET

Drawing Attention in a Digital World

Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise digital layouts—helps both designers and clients focus on exploration rather than execution and solutions rather than style.

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Diversity Begins Behind the Camera

Given this year’s Academy Awards, we thought Black History Month was the right time to take a closer look at African Americans in the cinematic arts.

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Direct Mail’s Superpowers

Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out their pick of emerging trends for harnessing the powers of this classic marketing superhero.

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Tanya Goes to KBIS

We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the 2020 Kitchen & Bath Industry Show (KBIS). We definitely go the distance to understand each client’s unique brand, business model, and marketplace objectives.

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Only Light Can Drive Out Darkness

To honor the legacy of Dr. Martin Luther King Jr., we’re resharing one of our most-viewed social media posts from 2019. It struck a nerve last January and still strikes one today. So, we believe it bears repeating for as long as it takes to get the message across.

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Like Kids in a Candy Shop

Design assignments with the “fun” built in really get our creative juices flowing. When Canon Solutions America asked us to create some sweet props and décor for themed room settings in their tradeshow booth, we were like kids in a candy shop, literally!

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Marketing Resolutions You CAN Keep

Just like all the personal trainers, self-help gurus, and celebrity influencers who are eager to trim, tone, and transform you for 2020, there’s no dearth of “experts” out there ready to tell you how to shape up your marketing in the year ahead. We’d like to suggest a few marketing resolutions for 2020 that not only work for businesses of all sizes but also have a much higher chance of actually becoming habits.

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Add Sugar, Spice, and Everything Nice to Thanksgiving 2019

What better way to express our gratitude for a sweet 2019 than sharing an original, holiday-worthy dessert recipe created by Jennie—a Street Level Studio designer who is also a former semifinalist on The Great American Baking Show.

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Thanks for Celebrating with Us

Thanks to everyone who came to celebrate the official reveal of our new location at 214 Green Bay Road in Highwood! Check out the answers to our challenging scavenger hunt—and the name of the winner—plus more scenes from this truly spectacular evening.

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Six More Wins for SLS

Our brand-new workspace is amazing. We even have a wall dedicated to displaying all the creative awards Street Level Studio has won this year. That’s a good thing, because we just received six more nods from the 2019 MarCom Awards—one of the world’s largest, oldest, and most prestigious industry competitions.

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214 Green Bay Road

Highwood, IL 60040