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WORD ON THE STREET

 

Did Helvetica Just Get Lucky?

The fascination with font design continues. A recent Printmag.com article took a “what if” look at Helvetica’s rise to “typographic celebrity.” Did Helvetica just get lucky? Click the link to check out the article.

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Taking SLS Design to the Streets

Do you know what mainstay of modern urban design was first spotted along Chicago’s Magnificent Mile nearly 40 years ago? The answer: light pole banners.

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More Than Just a Basic Instinct

What does it take to lead a creative agency? What if you’re a woman? Does that make a difference? We wanted to find out, so who better to talk to than our own Tanya Fretheim?

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When what you’re good at connects with what you care about

Personal connections can make for powerful creative partnerships. They also drive our pro bono work at Street Level Studio—leading directly from our talented team members to the communities and causes they are inspired to support.

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The Power of Art to Break Stereotypes

For those of us in the design business, Black History Month is an ideal time to remind ourselves about the power of art to break—or at least call into question—prevailing stereotypes. Take a few minutes to read about a few African American artists and designers connected to Chicago who use artistic expression to change the narrative about communities of color.

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We did the math—2018 was a blast!

SLS’s end of 2018

The numbers don’t lie—we’ve had a great year. With 482 jobs completed, 48 Monday meetings, 620 gallons of water consumed, and dozens of project types, Street Level Studio’s 2018 has been busy and fulfilling. We did take time to enjoy ourselves (see the road trips, 15 birthdays, and 5 food days), but we’re ready to take on what 2019 has in store. We hope that you have a safe and happy holiday, and we’ll see you for new adventures in 2019!

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An Insider’s Look at the SLS Logo Rebranding

Take a look behind the curtain and explore the ins and outs of our recent Street Level Studio rebranding.

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Smaller is Superior

From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t think so.

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5 Female Influencers in Advertising: Then and Now

In celebration of National Women’s History Month, we’re highlighting some of advertising’s greatest female creatives who changed the industry, and

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Training for the Polar Bear Plunge

We’re ringing in the new year by venturing into the icy waters of Lake Michigan! Tanya, Brian, and Zach have decided to freeze their Fahrenheits off at Waukegan’s 17th annual Polar Bear Plunge.

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250 Waukegan Ave.

Highwood, IL 60040