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WORD ON THE STREET

 

SLS Wins Digital and Video Marketing Awards

Congratulations to our entire creative team for winning eight coveted honors in two recent international competitions—the 2019 Videographer Awards for outstanding achievement in video and digital production skills and the 2019 dotCOMM Awards for excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals, each competition attracted entries from creative agencies and talented individuals in the US, Canada, and at least a dozen other countries. See the award-winning videos for yourself!

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Out to Launch: Creating New Product Buzz with Video

There’s no denying video marketing gets noticed. It’s an integral part of any modern marketing strategy we create. We put video to the test by producing a creative video to help one of our clients launch a new product. Take a look at this sneak peek of the award-winning video!

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Email Marketing 101

There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively engage your audience.

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Summer on the Street

We’re celebrating the solstice Street Level Studio style! Join the fun by seeing if you can spot how we’ve replaced “business as usual” with some summertime shenanigans. And let us know how you’re celebrating summer and taking your business, your brand, and your marketing messages to the street!

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There’s Big Value in Small Businesses

Richard Branson once said, “A big business starts out small.” His statement undoubtedly was intended to inspire but, between the lines, it also seems to imply that everyone’s goal is to be a “big business.” At Street Level Studio, we respectfully disagree. There’s a great deal of inherent worth in starting and sustaining a small business that delivers “big” on its mission.

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Dimensional Mailing Makes It Personal

Just because you’re a hot healthcare IT upstart developing transformative electronic health records (EHR) solutions doesn’t mean your clients want to be treated like transactions or relegated to customer self-service.

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Video Length Matters — Video Series 3 of 7

To help you understand how and why videos can be successful in a wide range of lengths, take a look at a few scenarios where Street Level Studio’s video production team let the length of the video naturally evolve from the strategy behind it.

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#hashtags #howmany

Since Street Level Studio launched its own Instagram account, a discussion has bubbled up amongst the team: How many hashtags do we include? How many is too many? Do we actually need to include hashtags at all since this isn’t a personal account?

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RE: Concerning Subject Lines

We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting, your eyes glaze over: “Following up on last week’s meeting,” and “FWD: You’re invited to the next conference on the importance of market strategy.” So how do you make your messages stand out?

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Gain More by Giving Away

Coming up with unique, yet useful, trade show giveaways is difficult. Getting those items to entice prospective clients to learn more about your brand seems even more so. However, with the right plan, you can gain engagement both at the show and afterward.

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250 Waukegan Ave.

Highwood, IL 60040