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Direct Mail’s Superpowers

Despite the current obsession with consuming content on a screen, direct mail remains one of the mightiest components of the marketing mix. Our experienced creative team has been producing great direct mail for decades and watching it evolve. Check out their pick of emerging trends for harnessing the powers of this classic marketing superhero.

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Tanya Goes to KBIS

We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the 2020 Kitchen & Bath Industry Show (KBIS). We definitely go the distance to understand each client’s unique brand, business model, and marketplace objectives.

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How to Make Design More Than Just a Decoration

A picture is worth a thousand words—but sometimes having a few actual words helps that picture say more. We asked our design and content experts to share their insight into how creatives can accomplish grammatically correct yet attention-grabbing copy and stimulating design.

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Is In-Housing a Threat?

To some industry watchers, the fact that more big brands are bringing their creative, marketing, and advertising functions in-house signals the impending demise of outside creative agencies. We beg to differ. As does Matt Fiskness, COO of Adswerve and a leading media expert.

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Email Marketing 101

There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively engage your audience.

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RE: Concerning Subject Lines

We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting, your eyes glaze over: “Following up on last week’s meeting,” and “FWD: You’re invited to the next conference on the importance of market strategy.” So how do you make your messages stand out?

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3 Steps to Creating a Convincing Call to Action

When you spot buttons to download, donate, or share; a QR code to scan or a link to visit; or simply an invitation to learn more, these are all calls to action (CTAs) in varying forms. A strong CTA—an instructive message that invites a user to do something—will motivate, persuade, and convince your audience.

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