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WORD ON THE STREET

 

Big Things Are Happening on Small Screens

The rapid adoption of mobile has changed the way strategies are being developed. Marketing via mobile devices is about unlocking the potential of an expanding, captive, and engaged audience. Leverage the power of smaller screens to reach your audience and deliver interactive experiences wherever they are.

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What’s in a (Color) Name?

Color Swatches

Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal memories, and cultural context. They can impact our perception—when you assume that a yellow car on a city street is a taxi—and they can cause us to act—when that same taxi stops at a red light.

So, what happens when we boost this communication by giving the colors names? By adding in language, can we craft these messages and reframe these perceptions?

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New Team Member Joins Street Level Studio

The Street Level Studio team is excited to welcome another member! Brian Fuller recently joined us as our new Digital Services Director, and he’s already been busy meeting the crew, jumping into meetings, and sharing new ideas.

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For a While in Peru… Kent’s Short Sightseeing and Architectural Tour

The Sacred Valley of the Incas

By Kent Brubaker, Web and Interactive Developer at Street Level Studio
All photos credited to Kent Brubaker, Michelle Mason, and Lourdes Masis

Since I have lived in the extremely flat, abundantly corn-filled environment of Illinois my entire life, visiting Peru with my wife and friends was truly astounding. In our trip from Lima to Cusco, through the Sacred Valley, and on to Machu Picchu, we were allowed to spend time seeing wonders we had never seen before. For a short time, we stepped into another world.

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James and Kent vs. the Marketo Certification Exam

Recently, two of our team members, James Hansen and Kent Brubaker, took the certification exam to become Marketo Certified Experts. What is Marketo, you ask? In layman's terms, it's a fantastic marketing tool that helps us create and manage client email marketing campaigns. Marketo is much more robust than your average email marketing software; it gives us the control to be highly accurate in our deployment of email, and it gives us tons of information on its effectiveness. In short, it helps make sure our campaigns are reaching their goals. Marketo certification is awarded after proving you have extensive knowledge of all the ins and outs of this powerful tool. The certification also gives our clients a high level of confidence that we know what we're doing.

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