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Word on the Street

Street Level Survey

We posed this question to our Street Level Studio team, and here are the responses.

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Congratulations on Ten Years, Jennie

We’re excited to share that last Saturday, September 12th, marked the 10-year anniversary of Senior Graphic Designer Jennie Dembowski! Jennie became a part of Street Level Studio in the fall of 2005 as a production artist and graphic designer and has been an invaluable member of the team ever since.

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Your Guide to Developing a Powerful Tagline

Can you hear me now?
You’re in good hands.
They’re Gr-r-r-eat!

Do you recognize the companies behind these taglines? I’m sure you do; a well-written tagline is extremely powerful. It can help a company stand out from the competition, and can act as a solid foundation for future marketing efforts. Plus, it can bolster a company internally by reinforcing its personality and culture.

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Big Things Are Happening on Small Screens

The rapid adoption of mobile has changed the way strategies are being developed. Marketing via mobile devices is about unlocking the potential of an expanding, captive, and engaged audience. Leverage the power of smaller screens to reach your audience and deliver interactive experiences wherever they are.

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What’s in a (Color) Name?

Color Swatches

Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal memories, and cultural context. They can impact our perception—when you assume that a yellow car on a city street is a taxi—and they can cause us to act—when that same taxi stops at a red light.

So, what happens when we boost this communication by giving the colors names? By adding in language, can we craft these messages and reframe these perceptions?

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Highwood, IL 60040