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WORD ON THE STREET

 

Did Helvetica Just Get Lucky?

The fascination with font design continues. A recent Printmag.com article took a “what if” look at Helvetica’s rise to “typographic celebrity.” Did Helvetica just get lucky? Click the link to check out the article.

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Taking SLS Design to the Streets

Do you know what mainstay of modern urban design was first spotted along Chicago’s Magnificent Mile nearly 40 years ago? The answer: light pole banners.

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Talking about DIY Web Builders—Part I

There’s a lot of information out there on DIY web builders like Wix, Weebly, GoDaddy GoCentral, and SquareSpace. As a creative agency that’s hired to design and develop all kinds of websites for clients big and small, we certainly have a vested interest in what’s being said and want in on the conversation. So, we asked our web development manager James and digital creative director Brian to just sit down and start talking about the good, the bad, and the unexpected of using these new solutions.

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We Smell Success Brewing

A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read on to see how we took these ingredients to brew a new content experience.

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There’s Big Value in Small Businesses

Richard Branson once said, “A big business starts out small.” His statement undoubtedly was intended to inspire but, between the lines, it also seems to imply that everyone’s goal is to be a “big business.” At Street Level Studio, we respectfully disagree. There’s a great deal of inherent worth in starting and sustaining a small business that delivers “big” on its mission.

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Highwood, IL 60040