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WORD ON THE STREET

IKEA Presents the bookbook™

We love this clever video from IKEA that shows off the bookbook™, their yearly print catalog. Reminding us that there’s nothing quite like sitting down with the real thing, this video pokes fun at modern technology commercials while highlighting the simplicity and usability of print materials. IKEA proves once and for all that print isn’t dead. It can’t be—“the battery life is eternal.”

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