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Dimensional Mailing Makes It Personal

Modernizing Medicine gets it. With a flagship product recently named one of the nine best EHR systems in a Medical Economics survey, the company certainly has the skills to automate client communications and support services. But its leaders also recognize the power of a classic personal approach to create connection, affinity, and loyalty.

The Boca Raton-based company came to Street Level Studio looking for a unique package to welcome new clients and provide basic onboarding in a way that felt special.

The request was right up our alley! Our creative staff built an award-winning dimensional welcome kit that ticked off all the boxes for Modernizing Medicine:

  • Delivered important details about the company’s range of services and annual users’ conference
  • Put a face and a name to the staff members who clients could turn to for assistance
  • Included a practical branded gift clients would keep and use daily
  • Conveyed the company’s culture and personality in a fun, memorable way

Plus, it all arrived in a classy matte black, custom-designed box of its own, fitted with specially engineered foam inserts and wrapped with a branded belly band in the company’s signature purple.

The kit has been such a success, Modernizing Medicine set up a continuing fulfillment arrangement with SLS, so additional kits can be built and shipped on-demand as their client roster keeps growing.

On our end, we’re delighted to report that the Modernizing Medicine Welcome Kit just received a 2019 Gold Hermes Creative Award for marketing materials!

And speaking of getting personal—many of our best clients at SLS have come from referrals. So, please share our success stories (like this one) with your colleagues. We promise to provide the level of personal attention and creative expertise they deserve!

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