You are here

Word on the Street

Designing for the 2015 Pool and Spa Show

With more than 400 exhibitors at this year’s Pool and Spa Show in Atlantic City, there was plenty to see and do. The Pool and Spa Show is the place to be for everything you need and everything you need to know about today’s pool and spa trends, so we were eager to help our client, Emerald Spas, stand out.

Our team created a 10' tapered, circular ceiling banner to help showgoers spot Emerald Spas’ booth from a distance, as well as 11.5' teardrop flags to help catch the attention of attendees walking nearby. Additionally, we created pop-up banners and spec sheets to give more detailed product information to those walking through the booth.

Bold, well-designed materials are always a must, but consideration for distance and environment is a high priority, especially when designing for a trade show. Incorporating marketing materials in multiple sizes, each created under a solid brand identity, is an extremely effective approach to reaching a distracted audience. Emerald Spas was excited to use these pieces to complete their booth, and we were thrilled to see their success.

Add new comment

250 Waukegan Ave.

Highwood, IL 60040