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Highwood Marketing Agency’s New Workspace Features Pieces of Illinois History

November 14, 2019, Highwood, IL – Lake County Barnwood (LCB), a family-owned business in Lake Villa that gives old Midwest barns a new life, was recently chosen by marketing agency Street Level Studio (SLS) to create several one-of-a-kind furniture pieces and wall installations for its custom-built new workspace in Highwood.

“We’d worked with Lake County Barnwood as a client, updating their website. So, it was only natural to turn to them when we were looking to add texture and visual interest to our new location,” says Tanya Fretheim, SLS owner and president. “Placing their handcrafted touches throughout the industrial space helped us create an environment that really reflects our eclectic culture and reputation for creativity.”

One of the things that attracted Fretheim to LCB was the family’s distinct approach to preserving not just construction materials from torn-down barns but also each structure’s history and character. As an integral part of the process, LCB records the story of each structure and shares it with customers so they know where their wood is coming from and why it deserves a second life.

Co-owner Paul Quinn and the Lake County Barnwood team carefully take apart barns in disrepair that are no longer structurally sound. Quinn’s daughter Shannon and her husband Frank Kersey then sell the reclaimed wood in their shop or use it to handcraft cabinets, tables, shelving, seasonal décor, and other custom pieces designed to showcase each board’s age, patina, and past life.

For the new Street Level Studio offices at 214 Green Bay Road, LCB created several custom pieces. These include a rustic planter display wall of mixed barn boards and shiplap harvested from Illinois farms in Burlington and Monroe County and an old yellow cottage in Wadsworth. Weathered painted planks from a Hainesville barn became a chevron patterned kitchen bar front, while salvage from a farm in Cobb, Wisconsin farm was transformed into a one-of-a-kind cabinet for the conference room.

“Lake County Barnwood’s contributions to our new office space provide a feeling of warmth and so does supporting a local small business,” says Fretheim. “I like to think of it as another way to connect with the Midwest and its history.”

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Street Level Studio Wins Six 2019 MarCom Awards

Prestigious creative awards recognize outstanding marketing and communication initiatives

November 8, 2019, Highwood, IL – In recognition of its outstanding achievements in marketing and communication, Street Level Studio (SLS) received six 2019 MarCom Awards in one of the world’s largest, oldest, and most prestigious industry competitions. The full-service creative agency located in Highwood earned the honors for print and digital marketing initiatives as well as strategic communications on behalf of its clients.

From a field of more than 6,000 international entries, SLS received a highly coveted Platinum Award for the 2018 home appliance catalog it designed and produced for Beko US, Inc., as well as a Gold Award for an integrated print and digital campaign promoting Beko’s energy-efficient refrigerators and cooking and laundry appliances. Street Level Studio also received Gold Awards for creating the City of Highwood’s dynamic new downtown streetlight banners and for the digital marketing of SLS’s newest design service, Beyond the Surface personalized and branded wallcoverings. Honorable Mention awards went to a landing page created for Beko’s Blomberg Appliances division and to the pro bono work SLS performed for the Highwood Chamber of Commerce’s new Highwood Design District initiative.

The annual MarCom awards are sponsored and judged by the Association of Marketing and Communication Professionals. Judges review entries looking for “companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.”

“It’s always an honor to be recognized and awarded for the work we do,” says Tanya Fretheim, Street Level Studio’s owner and president. “And the MarCom awards certainly give us considerable bragging rights. But mostly we are incredibly proud of the relationships we’ve built with our clients and being able to help them achieve their business goals. It especially warms my heart to bring attention to the small but mighty city we call home and its Chamber of Commerce.”

After more than 30 years on Waukegan Avenue, Street Level Studio recently moved to a new, custom-built workspace at 214 Green Bay Road in Highwood. Businesses interested in its award-winning design, marketing, branding, website development, video, and custom wallcoverings services can stop by during business hours or call 847-432-5150 for an appointment.

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Street Level Studio President Wins Big at the 2019 North Shore Women in Business Awards

September 12, 2019, Highwood, IL – Tanya Fretheim, president and owner of Street Level Studio, was honored today as one of 15 winners in the 2019 North Shore Women in Business Awards. Fretheim won in the highly contested Woman-Owned Business category, which recognizes outstanding leadership and business savvy.

Fretheim served SLS for many years before taking direct ownership over the company four years ago. Under her direction, SLS has increased revenue, added new clients, doubled staff, and, so far, earned 11 industry awards in 2019.

“It’s quite humbling to receive such recognition,” Fretheim says. “Awards like these are particularly meaningful because women business owners face unique challenges. It’s important to bring attention to all women who succeed despite the many hurdles. While I may be the one who received the award, I view it as recognition for my entire team of highly qualified women and men who are a joy to collaborate with each and every day.”

The second-annual North Shore Women in Business Awards honored women executives for accomplishments in their field, covering everything from education and finance to nonprofit and hospitality. Winners in all categories were recognized during a luncheon at the Chicago Botanic Garden, which featured a speaker panel and networking opportunities in addition to the awards ceremony.

For more information about Street Level Studio’s award-winning marketing and design services, visit streetlevelstudio.com or call 847-432-5150.

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Street Level Studio Wins Eight Awards for Digital and Video Marketing

August 2, 2019, Highwood, IL – Street Level Studio (SLS), a full-service North Shore creative agency, finished this year’s marketing industry awards season with eight coveted honors in two international competitions. The 2019 Videographer Awards recognize outstanding achievement in video and digital production skills. The 2019 dotCOMM Awards honor excellence in web creativity and digital communication. Both are administered and judged by the Association of Marketing and Communication Professionals.

The award-winning projects were created by SLS on behalf of its clients, including Canon Solutions America; Beko US, inc.; NorthPointe Resources, Inc.; and Lake County Barnwood. The winning entries include two Videographer Awards of Excellence for video projects written, produced, shot, and edited in an exceptional manner and two Awards of Distinction for videos exceeding industry standards. The dotcom Awards, which single out companies or individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry, include a Platinum Award, the highest level of recognition, plus three Gold Awards.

For more information about Street Level Studio’s award-winning marketing and design services, visit streetlevelstudio.com or call 847-432-5150.

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Street Level Studio Designs Logo for New Highwood Design District

July 16, 2019, Highwood, IL – In preparation for the official launch of Highwood Design District this September, the Highwood Chamber of Commerce chose local full-service creative agency Street Level Studio to design an official logo for the new initiative.

Highwood Design District was created to help connect design industry professionals, architects, and local merchants with each other and the community as a resource network. It will launch with a series of events dedicated to home design, art, home improvement, landscaping, and much more during Highwood Design Week, September 1–7.

Street Level Studio developed a distinct logo to promote the collective of local design-related businesses. “This is a really exciting opportunity both as a member of Highwood Design District and the community,” says Tanya Fretheim, owner of Street Level Studio. “We’re thrilled to be selected as the designer of the visual representation of this initiative.”

Street Level Studio has been creating marketing communications, websites, videos, and brand strategies from their Highwood offices for more than 30 years. To find out more about SLS and see more of their work, visit www.streetlevelstudio.com.

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Highwood Installs Bold New Banners Designed by Street Level Studio

North Shore marketing agency’s intricate design scheme highlights multiple ways to “Experience Highwood”

July 1, 2019, Highwood, IL – At 4 a.m. on July 1, while the rest of the North Shore slept, Highwood work crews began climbing on ladders to install the city’s bold new street light banners. Created by local marketing agency Street Level Studio (SLS), the new banners are designed and arranged to draw attention to the wide variety of ways to “Experience Highwood” and all it has to offer.

Installation of the 171 new light pole banners was timed to coincide with Highwood’s Fourth of July celebration. After spending several weeks refining concepts with the Highwood Chamber of Commerce and Highwood City Council Appearance Review Committee, Street Level Studio’s owner Tanya Fretheim presented the final design plan at the Council meeting on June 4 and received unanimous approval.

“Everyone on the Council was thrilled to have a design professional like Street Level Studio working with us on the banner project,” says Scott Coren, Highwood City Manager. “We began with an extensive public input process, and Street Level was able to accommodate the variety of creative ideas and bring them to life in their banner concept. Plus, having their professional expertise right from the start gave us confidence we were not only following design best practices but also well positioned to handle the thematic sequencing, continuity, and logistics needed to realize the vision and bring a more dynamic look to our downtown.”

Once the design was approved, SLS faced the challenge of executing and managing the intricate project in a very compressed timeframe.

“Street Level Studio didn’t just design the new banners,” Fretheim says. “We also developed a detailed production and installation plan that, of necessity, rivaled the precision of a military maneuver. Rather than the typical one-and-done approach used by most municipalities, we made sure identical banners do not repeat on all 103 light poles lining Highwood’s downtown. Instead, our design approach really mixes it up to create more buzz and rally community spirit.”

Using a complex coded mapping system and working directly with the printer, Graphic Arts Services, SLS produced alternating red and orange vinyl banners representing 10 unique categories that reflect the city’s character, services, businesses, and celebrations. Then senior designer Chris Gach and creative director Grogg paired banners in each category with a series of striking black-and-white photographs provided by Street Level Studio, the Highwood Chamber of Commerce, Celebrate Highwood, the Highwood Historical Society, and Illinois Railway Museum.

“We couldn’t be happier with the results,” says Carolyn Cerf, executive director of the Highwood Chamber of Commerce. “Street Level Studio went above and beyond and turned the light pole banner project into something extraordinary. Our goal was to showcase all the things that make Highwood unique and special. And, after much behind-the-scenes logistics and creative problem-solving, they absolutely captured Highwood in a way that feels effortless as well as exciting.”

Highwood invites everyone to take a drive through the city this summer, check out the new banners, and judge for themselves.

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Street Level Studio Wins Gold in Creative Marketing Competition

May 23, 2019, Highwood, IL – Street Level Studio (SLS), a full-service marketing and design agency located on Chicago’s North Shore, recently received two 2019 Gold Hermes Creative Awards. The international competition, administered and judged by the Association of Marketing and Communication Professionals, recognizes outstanding work in the concept, writing, and design of traditional and emerging media.

The award-winning projects by SLS—created for client Modernizing Medicine, a Florida-based healthcare IT company—comprised a dimensional new-client Welcome Kit and a series of custom brochures geared to physicians in specialty medical practices.

For the 2019 Hermes Creative Awards competition, nearly 6,000 entries were submitted by corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers from across the globe. Winners were selected in 200 categories grouped under advertising, publications, marketing/branding, public relations/communications, electronic media, integrated marketing, and pro bono work. Winners represent companies and individuals whose creative talents and work serve as benchmarks for excellence.

For more information about Street Level Studio’s award-winning marketing and design services, visit streetlevelstudio.com or call 847-432-5150.

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SPOTLIGHT: Canon Solutions America Celebrates World Graphic Design Day

April 27, 2019, Highwood, IL – Canon Solutions America continues to celebrate World Graphic Design Day and is shining the spotlight on its trusted design associates at Street Level Studio. Chicago-based Street Level Studio is a full-service, woman-owned creative agency driving business results for established global brands, startups, and local businesses with a unique, street smart-driven approach. Today, Canon Solutions America would like to acknowledge Grogg and Jennie, two members of the Street Level Studio team that have used their creative abilities to help Canon Solutions America engage with its customers.

Meet Grogg, Creative Director

Grogg is a big-picture thinker who puts fingers to keys – and pencil to paper. “I still use a pencil and tracing paper to start designing; the freedom of sketching allows the big idea to shine through,” said Grogg, who has a wealth of experience with 20-plus years of creative thinking and leadership under his belt. His passion is producing great work for Fortune 500 companies and startups alike. Grogg finds inspiration in the everyday and taps into his imagination. Grogg’s mantra: “Concept is King. Great work springs from great concepts.”

Meet Jennie, Senior Graphic and Visual Designer

Jennie is a senior graphic and visual designer with many years of design experience. It’s this expertise that helps Jennie make even the biggest jobs seem easy. Her amazing abilities come through in her close attention to detail. One of the greatest examples of this is Canon Solutions America’s Designer’s Guide to Inkjet book, where, as the lead designer, she showcased her talent to take complex projects and create designs that elegantly capture the writing.

To learn more about Street Level Studio visit streetlevelstudio.com

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Tanya Fretheim Named to Highwood Chamber of Commerce Board of Directors

February 7, 2019, Highwood, IL – During its annual meeting on February 1, the Highwood Chamber of Commerce installed Tanya Fretheim, owner and managing director of Street Level Studio, as a member of its 2019 Board of Directors. As part of her duties, Fretheim will be chairing the Chamber’s Marketing Committee, which is responsible for promoting the organization’s events, services, and programs in support of the local business community.

“I am excited about this opportunity to work directly with such an involved and invested group of local business executives,” said Fretheim. “After working at Street Level Studio for more than 21 years, I know firsthand that Highwood is a remarkably friendly, forward-looking, and profitable place to do business. My goal as chair of the Marketing Committee will be to help the Chamber spread the word.”

Fretheim plans to apply both her extensive marketing expertise and her management experience as a woman business owner to achieving that goal. After serving as account services director and project manager at Street Level for more than a decade, Fretheim became the owner of Street Level Studio in 2015. Since that time, she has grown the business, expanded its range of creative design and strategic marketing services, and built a strong team of seasoned designers, developers, and content specialists. The agency’s capabilities range from brand strategy, website development, and traditional marketing to digital media content, video production, and analytics.

Local businesses interested in discovering more about Street Level Studio’s services can contact Fretheim at 847-432-5150.

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214 Green Bay Road

Highwood, IL 60040